Today: The National Magazine Company, Hearst Corporation's principal business in the UK, announces the launch of the UK Diet Club. The new online diet service is an exclusive white label agreement between NatMag and Tesco, owners of tescodiets.com the UK's leading online dieting service.
The UK Diet Club will provide an online diet function for 12 of NatMag, ACP-NatMag and Hearst Digital Network's brands including Prima, Good Housekeeping, Cosmopolitan, Reveal and Handbag. Each magazine will have a specific URL, e.g. primadietclub.co.uk, which will take consumers to a branded landing page where they will be able to sign-up to the service. Following sign-up users will then arrive at the UK Diet Club homepage.
The UK Diet Club is a comprehensive dieting web service, including a choice of 15 of the most popular diet plans from which a weekly meal plan, recipes and a shopping list are supplied. The UK Diet Club is designed to help and guide customers through a healthy, well planned diet whilst teaching healthy eating principles for long term success. The service also includes ongoing support from nutritionists, weekly weigh-in and a weekly newsletter. Further diet support is offered from the community aspect of the website which includes blogs, chat rooms and message boards. Consumers can sign-up to the service for a minimum of ten weeks, at a cost of £2.99 per week.
Duncan Edwards, Chief Executive, NatMag comments:
"As part of our commitment to make NatMag brands as important to consumers online as they are in print, we are continually looking for new additions to our rapidly growing portfolio of online properties. The UK Diet Club has not only been created as a brand in its own right, it also provides a comprehensive diet club for 12 of our existing websites."
The UK Diet Club will be available on the following NatMag, ACP-NatMag and Hearst Digital Network websites: Best , Company, Cosmopolitan, Good Housekeeping, Handbag, Netdoctor, Prima, Real People, Reveal, She, You & Your Wedding, and Zest. Hearst Digital Network will be responsible for selling advertising on the site.
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For further information please contact:
Jane Wynyard
Communications Manager
National Magazine Company
Phone: 02074395211
Mobile: 07872836722
Email: jane.wynyard@natmags.co.uk
