The National Magazine Company's weekly celebrity title Reveal, is re-branding as the "celebrity magazine written by celebrities" and will launch the new look with a heavyweight ad campaign.
In the wake of research which shows Britain's love affair with celebrity lives has matured, Reveal has recruited a line-up of famous experts to supplement its news with celebrity inspired practical advice featuring money, beauty, home, fashion, travel, agony and web. The new writers include Saturday Kitchen chef James Martin, actress Martine McCutcheon on beauty, TV presenter Nicky Hambleton-Jones on fashion, Martin Lewis on money and Vanessa Feltz as the magazine's new Agony Aunt.
The re-brand will be supported by a stylised, humorous television campaign, directed by Declan Lowney (Father Ted), which premieres on primetime TV on August 18. The HMDG-produced campaign, featuring 10 executions, stars eight of the celebrity writers in the work place. The campaign will also be supported by press ads.
On sale August 19th, the cover price will remain at £1.20. Complete with new celebrity columns, Reveal magazine also has a brand new look and cover, designed to better show-case its breadth of content.
The Reveal re-brand follows intensive nationwide research by the magazine which shows readers today want more for their money and not just gossip about celebrities. They are interested in reading about celebrities that inspire, be it for their genuine talent, their happy family life or successful work life. Coupled with this, is an increase in the desire for access to celebrity-inspired lifestyle news and practical tips.
Weeklies Group Publishing Director Drew Kirkland says:
"Celebrity and celebrity experts inspire and motivate young women, and our research has shown that Britain's fascination with celebrities' lives has now developed into an increased interest in their lifestyles. Readers still love reading celebrity gossip but we have discovered they also want advice and inspiration from the world of celebrity and Reveal is leading the revolution by re-branding the magazine to meet this demand."
Editor Michael Butcher says,
"I am thrilled with this fantastic investment in the magazine. We've listened to our readers and developed the magazine so that it will not only entertain but also inspire. We're really excited about the next phase in Reveal's life, and its future role as the magazine for a new generation of 16 - 34 women."
Director Declan Lowney says,
"It was great to be able to work so closely with the creative team developing the idea, and I think we've ended up with a very funny, engaging campaign. The celebs were actually really well behaved, and some of them are surprisingly good actors!"
Al Moseley from HMDG says,
"We're really proud of the campaign and think it is a refreshing change for a sector that has become quite samey. The campaign gives Reveal a distinctive voice and makes it even more accessible to its audience."
The full list of celebrities hired to write for Reveal are
• Martin Lewis (money)
• Carol Vorderman (web)
• Amanda Lamb (travel)
• Jonathan Cainer (horoscopes)
• Lawrence Llewellyn-Bowen (homes)
• Amanda Hamilton and Dee Thresher (diet and fitness)
• Martine McCutcheon (beauty)
• Holly Willoughby (Red Carpet Style)
• Vanessa Feltz (agony aunt)
• James Martin (food)
• Nicky Hambleton-Jones (fashion)
For more information, images and interviews, please contact:
Jane Wynyard,
PR & Communications Manager
The National Magazine Company
Direct: 020 7439 5211
Mobile: 07872836722
