Brand Statement
Prima Baby reassures and informs women during pregnancy, birth and the early years of life as a mum.
Brand Promise
Prima Baby provides answers to all the important issues facing every mum and mum to be - practical information on pregnancy, birth and childcare, expert health and nutritional advice, plus essential consumer information.
Prima Baby's warm yet trusted approach succeeds in reassuring and supporting the reader, sharing knowledge and experiences, while celebrating the joy of motherhood. It provides emotional support, sharing the laughter and tears of this rollercoaster lifestage.
Prima Baby guides the reader through these new and exciting times, keeping her informed every step of the way.
Brand Values
• Celebratory
• Positive
• Warm
• Expert solutions
• Down-to-earth
• Reassuring
• Authoritative
Vital Statistics
• Circulation: 51,766
(ABC Jan - Jun 08)
• Readership: 135,000
(NRS Jul 07 - Jun 08)
Magazine Contacts
Email address
• Editor
elaine.griffiths@natmags.co.uk
• PA to Editor
katie.williamson@natmags.co.uk
• Group Publishing Director
matt.salmon@natmags.co.uk
• PA to Group Publishing Director
suzanna.lockwood@natmags.co.uk
• Advertising Director / Associate Publisher
rachel.crowe@natmags.co.uk
• Advertising Manager
claire.campbell@natmags.co.uk
• Production Controller
katie.charalambous@natmags.co.uk
• Brand Manager
janneke.diemel@natmags.co.uk
• PR Manager
jane.wynyard@natmags.co.uk
• Advertising Production
pavel.pachovsky@natmags.co.uk
Website details
www.babyexpert.co.uk
