Brand Statement
Prima delivers real life guidance, inspiration & ideas to simplify the lives of modern woman today.
Brand Promise
In Prima there is something for everyone - advice on how to look and feel your best, time and money saving solutions, quick and easy food, beautiful homes and gardens, and above all everything you need to get the most out of life.
Prima addresses the emotional needs of everyday women, covering issues relevant to every life stage, through shared experiences and real life inspiration and advice. Its tone is supportive, warm, helpful and fun, with a positive approach to life and a modern point of view.
Prima is a trusted source of consumer information, advice on health and wellbeing, and best buys - where the high street is key.
Prima understands the busy schedule of the modern woman and offers an informative and rewarding read to amuse and entertain her.
Brand Values
• Down to earth
• Accessible
• Positive
• Inspiring
• Helpful
• Interactive
Vital Statistics
• Circulation: 282,544
(ABC Jan-Jun 08)
• Readership: 575,000
(NRS Jan0Jun 08)
Magazine Contacts
Email address
Editor
maire.fahey@natmags.co.uk
PA to Editor
sandra.tear@natmags.co.uk
Group Publishing Director
matt.salmon@natmags.co.uk
PA to Group Publishing Director
suzanna.lockwood@natmags.co.uk
Advertising Director/Associate Publisher
rachel.crowe@natmags.co.uk
Advertising Manager
lewis.hammond@natmags.co.uk
Production Controller
alicia.grey@natmags.co.uk
Brand Manager
janneke.diemel@natmags.co.uk
PR Manager
jane.wynyard@natmags.co.uk
Advertising Manager
pavel.pachovsky@natmags.co.uk
Website details
www.allaboutyou.com/prima
