The National Magazine Company announces another strong set of ABC figures across the group.
Nine of the company's 16 magazine titles audited in this period are up year on year with star performances in particular from Cosmopolitan, Harper's Bazaar, Men's Health, Esquire and Coast.
Duncan Edwards, Chief Executive, the National Magazine Company says,
"The success of our titles is due to the long term investment the National Magazine Company has made in nurturing editorial talent and producing world-class content. Many of our titles have experienced consecutive increases - some for more than ten ABC periods - and this is all built on a foundation of high quality journalism and design. We recognise there is some work to do on our weekly portfolio and we have already announced a major initiative for Reveal starting this week.
Highlights include:
• Cosmopolitan leads the market with a 4.4% rise in sales year on year, confirming its position as the biggest brand in the world. The title records its highest sales figure for six ABC periods of 470,735
• Harper's Bazaar records its 11th consecutive increase, up 3.1%
• Men's Health continues to dominate in a market where other titles are in decline with a 2.6% rise
• The new look Esquire, edited by Jeremy Langmead, sees a 8.6% increase in sales year on year
• Coast continues to go from strength to strength with an impressive 33.1% increase in year on year sales
Jessica Burley, Managing Director, the National Magazine Company says,
"We continue to focus our efforts on creative innovation in our magazines. This strategy is paying off in many categories. Cosmopolitan's performance however, is exceptional in the young women's market. Editor Louise Court achieves her third consecutive ABC increase since taking on the editorship 18 months ago."
* The latest figures do not include the Wedding Group - You and Your Wedding and Cosmo Bride, and Runner's World, which only audit once a year.
For further information and interviews please contact:
Jane Wynyard
Head of PR/Communications
National Magazine Company
020 7439 5211, 07872836722
jane.wynyard@natmags.co.uk
Notes to Editors:
Title highlights
Best: total ABC - 301,437
Best continues to significantly outperform its nearest rival selling 301,437 every week.
Coast: total ABC - 41,116
Under the editorship of Claire Gogerty, Coast has identified a booming interest in living by or near the seaside with a 33.1% year on year increase in sales. Since the National Magazine Company bought the title in 2004, sales have increased from 8000 copies to today's total of 41,116.
Company: total ABC - 240,078
Company delivers a solid performance in a difficult market.
Cosmopolitan: total ABC - 470,735
Cosmopolitan has recorded its highest sales figure for six ABC periods with 470,735 copies. At a premium price of £3.30, Cosmopolitan has the highest RSV of any monthly women's magazine in the UK.
Country Living: total ABC - 199,510
Editor Susy Smith celebrates another record sale for Country Living with sales up 3.7% year on year for the seventh consecutive year.
Esquire: total ABC - 58,136
Re-launched in 2007 by Editor Jeremy Langmead, Esquire continues to perform well with an 8.6% increase in sales year on year.
Good Housekeeping: total ABC - 430,930
Good Housekeeping has more than 223,000 paid subscribers and continues to do well in the market.
Harpers Bazaar: total ABC - 109,146
Harper's Bazaar, edited by Lucy Yeomans, BSME Editors' Editor of the Year, has increased by 3.1% in year on year sales. This is Bazaar's 11th consecutive increase.
House Beautiful: total ABC - 173,129
The home interest sector remains challenging but House Beautiful produces a solid result.
Prima: total ABC - 282,544
Prima continues to perform well in this market with more than 109,000 subscribers. The magazine has recently unveiled a dynamic new look complete with 16-page mini magazine free with every issue.
Prima Baby: total ABC - 51,766
Prima Baby delivers an increase of 2.6% year on year.
Real People: total ABC - 230,135
Real People has delivered a solid performance with sales of more than 230,000.
Reveal: total ABC - 277,002
NatMag purchased the ACP's (Australian Consolidated Press) 50% share in Reveal in March and immediately implemented a significant development plan for the title. The week commencing August 18, the new look Reveal will be launched with a slick television campaign promoting a new proposition - "The celebrity magazine written by celebrities".
SHE: total ABC - 173,377
SHE enjoys its second year on year increase and looks the most polished title in the sector under the editorship of Sian Rees. It has increased 2.5%.
Zest: total ABC - 104,636
Zest continues to take market share from its competitors and has recorded an increase in sales of 2.3% year on year. Mandie Gower joins the title as Editor on September 8.
NatMag Rodale
Men's Health: total ABC - 245,212
Men's Health continues to grow its sales and posts its 7th consecutive year on year ABC increase. It is clearly the best performing title in the men's market.
