Thursday 22 May, 2008. The National Magazine Company has signed Boots as a diamond sponsor for its largest-ever, month-long fashion and beauty event, 30 Days of Fashion and Beauty.TM
30 Days of Fashion & BeautyTM, launching in September, will involve some of the world's leading fashion and beauty brands and reach more than 10 million women across the UK. Money raised from the event will be donated to the UK's leading breast cancer charities.
The Diamond sponsorship package for the stylish multi-media spectacular gives Boots access to the target audience of more than 10 million women across the UK (half of all ABC1 women aged between 18-55).
The package also includes co-branding on 30 Days of Fashion and BeautyTM activity, exclusive access to a calendar of events celebrating fashion and beauty, and cross-platform activity including a bespoke website, co-branded advertising, advertorials, editorial supplement and newsletters.
NatMag's managing director, Jessica Burley says: "We are delighted that Boots has agreed to be a sponsor of 30 Days of Fashion and BeautyTM. Boots is synonymous with beauty and this partnership will underwrite their position as a fantastic beauty retailer. We look forward to creating distinctive and exciting opportunities for Boots across all our titles during 30 Days."
Boots' Head of Marketing, Helen Jeremiah says "We have agreed to sponsor this event as nobody understands women's Health and Beauty needs better than Boots. We have the widest range, the latest new and inspiring products with experts in store to help women achieve their ambition, of looking and feeling better than they ever thought possible."
30 Days of Fashion & BeautyTM will be supported by a massive integrated marketing campaign including a dedicated website, www.30daysoffashionandbeauty.co.uk, advertising across the Natmag portfolio and selected national press, editorial coverage and a special supplement running in all participating NatMag titles.
As part of the festival, leading photographer Mary McCartney has been commissioned to produce an exhibition of iconic photographs to celebrate British fashion and beauty. A selection of the photographs will be auctioned for charity at a glittering party during London Fashion Week. The exhibition will then be open to the public at a London gallery.
The National Magazine Company, the Hearst Corporation's principal business in the UK, is one of the largest magazine and website publishers in the country.
Titles involved in the project include Harper's Bazaar, Esquire, Cosmopolitan, SHE, Company, Prima, Good Housekeeping, Zest, Reveal, Best, Cosmo Bride, You and Your Wedding and Men's Health. Participating websites will include handbag.com, cosmopolitan.co.uk and allaboutyou.com.
Fashion and beauty is core to many of NatMag's magazine titles' editorial offering. This festival is designed to celebrate the passions and interests of readers and offer the fashion and beauty industry a platform from which to drive sales.
www.30daysoffashionandbeauty.co.uk
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For more information, please contact:
Jane Wynyard
PR & Communications Manager
The National Magazine Company
Phone: 0207 439 5211 Mobile: 07872836722
Email: jane.wynyard@natmags.co.uk
Notes to Editors
About the National Magazine Company
The National Magazine Company is a wholly owned subsidiary of Hearst established by William Randolph Hearst in 1910.
The business comprises the core wholly owned business, also called the National Magazine Co and interests in two joint ventures. These are partnerships with some of the world's best publishers as follows:
NatMag Rodale:
A 50:50 joint venture with Rodale Inc. of the USA which focuses on health and wellbeing.
COMAG:
A 65:35 joint venture with Conde Nast, one of the UK's largest magazine distributors.
NatMag publishes 14 consumer titles in the UK: Coast, Company, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Prima, Prima Baby, SHE, You & Your Wedding, and Zest. The group publishes three large scale weeklies, Best, Reveal and Real People, and a further two magazines, Men's Health and Runner's World, through NatMag Rodale.
NatMag division, Hearst digital Network, publishes a number of community websites for NatMag magazines and also includes the handbag network and www.netdoctor.co.uk, the UK's leading consumer health site.
About Boots
Boots is a pharmacy-led, health & beauty retailer with approximately 2,600 retail outlets across the UK and Ireland. Boots offers innovative and fantastic products across beauty and health.
In July 2006 Boots merged with Alliance Unichem to form Alliance Boots. In June 2007 Alliance Boots was acquired by Stefano Pessina and KKR.
For more information please log on to www.natmags.co.uk
