Friday 2 July 2010. The top UK publisher joins the Guardian as key media partners of the campaign which has already won the support of 80,000 individuals and 2,700 businesses, plus thousands of schools, hospitals and organisations.
The brainchild of Age Of Stupid film maker Franny Armstrong, and run under the direction of Eugenie Harvey, (whose previous successes include the Anya Hindmarch ‘I Am Not A Plastic Bag' tote), 10:10 has a team of partner organisations including ActionAid, Comic Relief, the Energy Saving Trust, the Carbon Trust, the Public Interest Research Centre and many more.
As part of the campaign, 10:10 is planning the biggest-ever day of practical action and concrete commitments to cut carbon that the world has seen, on October 10, 2010 (10.10.10).
NatMag, which publishes 20 magazines in the UK, will use some of its heavyweight titles to help raise awareness of the campaign and the global day of action, with editorial coverage and ad campaigns in the October issues of Cosmopolitan, Company, Country Living, Esquire, Good Housekeeping and Harper's Bazaar.
NatMag's websites, handbag.com and allaboutyou.com, have also committed to supporting the initiative with editorial coverage, profiles and features during the three months leading up to the global day.
As well as being one of the UK's leading publishers, NatMag also has strong green credentials. The company was named as the second greenest company in the UK in the Sunday Times Green List 2009, is a member of Boris Johnson's Green 500 group and aims to become carbon neutral by 2013. Last year, NatMag was also media partner for Kofi Annan's global Tck Tck Tck campaign for climate justice.
NatMag's Chief Executive, Arnaud de Puyfontaine, says. "We are delighted to be supporting 10:10 alongside the Guardian and to be associated with the UK's biggest day of positive action on climate change on October 10. The partnership with 10:10 is a natural alignment for NatMag - we stand strong on green initiatives and are on track to becoming carbon neutral ourselves by 2013. As an award-winning green business, we are proud to be able to take this powerful climate change message to the millions of people throughout the UK who read our magazines and use our websites."
Eugenie Harvey, 10:10 UK Campaign Director says: "Be they style-savvy young women, dedicated homemakers or well-informed guys with their fingers on the pulse of fashion and culture, I'm thrilled that Natmag's diverse readership will be hearing about the positive, can-do messages of 10:10. This partnership with Natmag will, I'm sure, help swell the tens of thousands of people, businesses and organisations actively changing their behaviour to stem climate change."
For more information please contact:
Jane Wynyard
Head of PR
National Magazine Company
0207 439 5211
Jane.wynyard@natmags.co.uk
About the National Magazine Company
The National Magazine Company is a wholly owned subsidiary of Hearst established by William Randolph Hearst in 1910.
The business comprises the core wholly owned business, also called the National Magazine Co and interests in two joint ventures. These are partnerships with some of the world's best publishers as follows:
NatMag Rodale:
A 50:50 joint venture with Rodale Inc. of the USA which focuses on health and wellbeing.
COMAG:
A 65:35 joint venture with Conde Nast, one of the UK's largest magazine distributors.
NatMag publishes 20 consumer titles in the UK: Best, Coast, Company, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Prima, Prima Baby, Reveal, Real People, SHE, You & Your Wedding, and Zest. The group publishes three magazines, Men's Health, Triathlete's World and Runner's World, through NatMag Rodale.
NatMag also publishes a number of community websites for NatMag magazines as well as the Handbag network and www.netdoctor.co.uk, the UK's leading consumer health site.
About 10:10
10:10 is an ambitious project to unite every sector of society behind one simple idea: we work together to achieve a 10% cut in carbon emissions in 2010.
10:10 was conceived by the team behind climate blockbuster The Age Of Stupid and is run by a small independent team, supported by an army of volunteers and a dream team of partner organisations including ActionAid, Comic Relief, the Energy Saving Trust, the Carbon Trust, the Public Interest Research Centre and many more. Low-carbon printer manufacturer Kyocera Mita and Eaga, the UK's largest supplier of heating and renewable energy, were the campaign's original sponsors.
Launched in September 2009, the campaign has, to date, garnered the support of over 70,000 individuals and more than 2,500 businesses, including household names such as Sony, Adidas and Microsoft. In addition, celebrities ranging from Sienna Miller to Bill Bailey to Daisy Lowe have all voiced their support.
10:10 has been making waves in both central and local government, with the Conservative-Liberal Democrat coalition agreeing to cut emissions by 10% within days of coming to power, and 43% of the UK currently covered by a council signed up to 10:10.
In addition, 10:10 has joined forces with 350.org - who last year orchestrated 5,200 environment events in 181 countries - to coordinate the biggest-ever global day of action on climate change, on 10th October, 2010 (10:10:10).
For further information contact Jonathan Bown on jonathan@1010uk.org or 07968 919 295 or Maddy Carroll on maddy@1010uk.org or 07863 109 472. Alternatively, visit: www.1010uk.org
