The top UK luxury magazine publisher joins Havas Worldwide, Virgin Radio and MTV as key media partners of the celebrity-studded campaign which has been launched ahead of December's UN Conference on Climate Change in Copenhagen.
As part of the campaign, Kofi Annan has brought French record label The Hours on board to produce a song as the soundtrack for the movement. The song is a cover of 1987 "Beds Are Burning" by Midnight Oil and features the voices of top talent and celebrities including Duran Duran's Simon Le Bon, Mark Ronson, Oscar Winner Actress Marion Cotillard, Jamie Cullum, actresses Melanie Laurent and Milla Jovovich and many others.
The song and music video will be launched as a free download at a star-studded red carpet event in Paris during Paris Fashion Week on October 1. Everyone will be able to download the song and ‘sign' a petition calling for Governments to take a tougher stance on climate change, which will be presented at the conference in December.
NatMag, which publishes 20 magazines in the UK, will use some of its heavyweight titles to help publicise the song and raise awareness of the campaign with editorial coverage and ad campaigns in the November and December issues of Cosmopolitan, Company, Harper's Bazaar and Esquire.
NatMag's leading women's website, handbag.com, has also committed to supporting the initiative with editorial coverage, profiles and features during the three months leading up to the Copenhagen conference.
The magazine titles have a combined circulation of more than 800,000 per month while handbag.com reaches more than 1 million unique users per month, ensuring a wide reach throughout the UK.
As well as being one of the UK's top luxury publishers, NatMag also has strong green credentials. The company was named as the second greenest company in the UK in the Sunday Times Green List 2009, is a member of Boris Johnson's Green 500 group and aims to become carbon neutral by 2013.
NatMag's Chief Executive, Arnaud de Puyfontaine, says. "Climate change and green issues are important to NatMag and we are very proud to be supporting such a worthy global cause. Climate change is a serious concern and we hope through the power and reach of our magazines and websites, we will be able to encourage millions of UK readers to support the campaign and help influence politicians and governments around the world to take climate change seriously."
Global Chief Executive Officer for Havas Worldwide, David Jones, says: "I'm convinced we can use the power of the creative industries to put pressure on the world's leaders to reach a just, binding and global agreement in Copenhagen - it's fantastic that NatMag has backed the Tck Tck Tck Campaign. With their massive reach across the UK, having their support is a major contribution to the campaign."
The CEO of The Hours, Alexandre Sap, says: "Music is the universal language, capable of transcending cultures, generations, religions and races. A song or an artist truly has the power to translate a message or a movement more than any politician or world leader can on a global scale. This is why we believe that by creating a song for Mr. Kofi Annan and the Tck Tck Tck initiative, we will be creating a voice for all of us who deserve to have a say leading up to Copenhagen in December. The goal is to draw enough attention to an event that will affect the rest of our lives one way or another."
For more information please contact:
Jane Wynyard
Head of PR
National Magazine Company
0207 439 5211/ Jane.wynyard@natmags.co.uk
About the National Magazine Company
The National Magazine Company is a wholly owned subsidiary of Hearst established by William Randolph Hearst in 1910.
The business comprises the core wholly owned business, also called the National Magazine Co and interests in two joint ventures. These are partnerships with some of the world's best publishers as follows:
NatMag Rodale:
A 50:50 joint venture with Rodale Inc. of the USA which focuses on health and wellbeing.
COMAG:
A 65:35 joint venture with Conde Nast, one of the UK's largest magazine distributors.
NatMag publishes 20 consumer titles in the UK: Best, Coast, Company, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Prima, Prima Baby, Reveal, Real People, SHE, You & Your Wedding, and Zest. The group publishes three magazines, Men's Health, Triathlete's World and Runner's World, through NatMag Rodale.
NatMag also publishes a number of community websites for NatMag magazines as well as the Handbag network and www.netdoctor.co.uk, the UK's leading consumer health site.
About The Hours
The Hours is a music company founded in January 2008 by Alexandre Sap and Leslie Dubest, who also established Recall Records, along with Fabien Moreau, entrepreneur with strong expertise in the fields of Communications and Entertainment.
The Hours is a record label signed on Universal for distribution worldwide, as well as a creative music production and consultancy platform for brands. In July 2008, The Hours became the first ever record label to be acquired by a major advertising network, creating a new business model. Euro RSCG Worldwide, the fifth largest advertising network, now owns a 51% stake in the venture.
The Hours artist roster includes Dan Black, Cazals, Fires Of Rome, Dadalife, Elbow, AutoKratz, Via Tania and Casxio amongst others. The entire carbon footprint related to this 360 "Tck Tck Tck" campaign will be compensated by the planting of trees in the Amazon Rainforest. The Hours has started this program last year in partnership with Pure Project.
About Havas Worldwide
Havas Worldwide is the main business unit of Havas (Euronext Paris: HAV.PA) and is one of the world's largest global advertising and communications services groups. Havas Worldwide incorporates the Euro RSCG Worldwide network as well as agencies with strong local identities including Arnold in the USA, the UK and Italy; H and W&Cie in France, and Palm+Havas in Canada. The Network offers a broad range of communications services, including traditional advertising, interactive marketing, direct marketing, corporate communications, sales promotion, design, sports marketing, and public relations.
Havas employs approximately 14,700 people. Further information about Havas is available on the company's website: www.havas.com
