Despite difficult trading conditions nationwide over the past six months, several titles within the NatMag portfolio have continued to sell well. At the same time, a strong focus by NatMag on direct-to-consumer marketing has seen a marked increase in subscriptions for many of its titles.
Two NatMag titles in particular - Men's Health and Reveal - have bucked the downward trend in the men's and weekly celebrity market respectively. Men's Health has recorded an historic 15th consecutive year on year ABC increase up 2.1% while Reveal, which underwent a major revamp last year, has delivered an ABC of 315,660 - up 14% year on year.
Other titles to have recorded an ABC increase include Harper's Bazaar, celebrating its 13th consecutive ABC increase, up 0.5% year on year, and Coast which recorded an increase of 1.5% year on year.
Arnaud de Puyfontaine, Chief Executive, the National Magazine Company says, "The UK economy has experienced particularly difficult times during the past six months, but our ABC figures are encouraging and indicate that the public is still buying magazines for escapism and entertainment and continue to view them as an affordable luxury."
Jessica Burley, Managing Director, the National Magazine Company says, "We are delighted with the ABC results as they continue to show NatMag's strength in an otherwise very difficult market. Most of our titles have grown share within their category and our focus on direct-to-consumer marketing has resulted in an increase in subscriptions within the past six months for many of our publications."
Ends
For interviews and cover scans, please contact:
Jane Wynyard
Head of PR
National Magazine Company
020 7439 5211, 07872836722
jane.wynyard@natmags.co.uk
Notes to Editors:
Title highlights
Best: total ABC - 296,971
Best performs well in a difficult market. Product changes by new Editor, Jane Ennis, have stabilised sales producing a solid performance this period.
Coast: total ABC - 41,724
Another good performance by Coast with total sales up 1.5% year on year. Subscriptions now account for 44% of total circulation. Coast was awarded Specialist Magazine of the Year at the PPA Awards 2009.
Company: total ABC - 230,214
Company delivers a solid performance in a difficult and highly promoted market. Loyalty continues to grow with subscriptions up 6% year on year.
Cosmopolitan: total ABC - 441,663
With a history spanning 37 years, Cosmopolitan continues to deliver inspiration to consumers and a fantastic environment for advertisers. Cosmopolitan retains its position as the No 1 women's monthly at retail, delivering more RSV (retail sales value) than any other women's monthly.
Country Living: total ABC - 192,475
Country Living is up 1.7% period on period. Subscriptions are solid, accounting for 42% of total circulation.
Esquire: total ABC - 52,705
In a tough period for the men's market, Esquire delivers an ABC of 52,705. Subscriptions continue to grow, up 7% year on year to 18,056.
Good Housekeeping: total ABC - 410,011
Following a period of development under Editorial Director, Lindsay Nicholson, Good Housekeeping retains its No 1 position in the market. The full extent of the work undertaken by the editorial team will be revealed in Autumn. Good Housekeeping has more than 215,000 paid subscribers, accounting for 53% of total circulation.
Harpers Bazaar: total ABC - 109,646
Harper's Bazaar enjoys its 13th consecutive ABC increase, up 0.5% year on year. Subscriptions also continue to grow, up 8.3% year on year to the highest ever, 23,378.
House Beautiful: total ABC - 150,076
House Beautiful continues to ride the storm in what remains one of the most difficult markets in the industry. Subscriptions continue to highlight the strength of this brand, with an impressive total of 61,517, an increase of 1.7% period on period.
Prima: total ABC - 274,063
The leading domestic women's monthly, Prima continually sells more than 274,000 copies each month. Celebrating its biggest-ever subscription file of over 112,000, up year on year and period on period, 3.2% and 1.8% respectively.
Prima Baby: total ABC - 46.014
Prima Baby posts an ABC of 46,014. Subscriptions are looking stronger than ever, with Prima Baby's highest figure yet of 7,543, up both year on year and period on period, 1.2% and 0.9% respectively.
Real People: total ABC - 201,960
In the competitive real life sector, Real People continues to deliver an ABC of more than 200,000 copies.
Reveal: total ABC - 315,660
The new positioning of Reveal as the "Celebrity magazine written by celebrities", unveiled in August last year, has delivered significant growth and provided standout in the market with Reveal delivering an ABC of 315,660 up 14% year on year (16.9% period on period).
SHE: total ABC - 148,860
Loyalty to SHE magazine continues to grow with subscriptions up 11% year on year to 56,460.
Zest: total ABC - 96,754
Under the new leadership of Mandie Gower, market leader Zest gives another solid performance.
NatMag Rodale
Men's Health: total ABC - 250,247
Men's Health achieves its 15th consecutive year on year increase, up 2.1% - a record for the men's lifestyle market.
For more information please log on to www.natmags.co.uk
