The National Magazine Company continue to create broad-ranging, relevant and profitable brand extensions as part of the brand development of each magazine title. Recent brand extensions include Good Housekeeping Knives and Cutlery Ranges, Cosmopolitan Kitchen Electrical and Cosmopolitan Bags and Luggage
Two NatMag magazines have been successfully extended into a wide range of product areas pertinent to the brand. These products appeal to the target audience and offer retailers innovative new sales opportunities, all backed by the successful magazine title.
Cosmopolitan magazine brand extensions
Designed and developed exclusively for the Cosmopolitan woman, the range extends into the following areas:
Beauty accessories
Bags and Luggage
Towelling robes and towels (bath and beach)
Electrical hair care
Hair accessories
Watches
Electrical kitchen
Good Housekeeping magazine brand extensions
Good Housekeeping Everyday is a range of products that add value to
everyday life. Tested and approved by the Good Housekeeping Institute, every item has been selected for its innovative and user-friendly design. The range includes:
Bakeware
Tools & Gadgets
Woodware
Knives and Cutlery
Kitchen Textiles
Cookware
Oven to tableware
Dairies
From home and garden accessories to toiletries and gift products, this
brand continues to grow at retail. A range of enamel tins and kitchen
textiles has also been launched.
All the above products are overseen by The Licensing Company, for further information please contact:
Sophie Flather on 020 7368 0066 or sophie@thelicensingcompany.com
