Brand Statement
For home lovers on every budget to make the most of where they live.
Brand Promise
House Beautiful is the approachable homes magazine that lives up to its strapline of delivering ‘all you want from where you live.' Its great-value pages are packed with brilliant style inspiration, easy deco ideas and trusted practical know-how that's relevant to every type of home - big or small, old or new.
Looking for stunning ideas to add luxury, confident style and the wow factor to where they and their families live, readers turn to House Beautiful for advice because of its warmth, authority and accessible style. Each month it offers a broad range of style inspiration, deco ideas, eco news and finance advice that makes it a friendly, value-packed read for all home lovers.
The magazine does not dictate how its readers should style and decorate their homes - instead there's a wide mix of amazing ideas to help them create a living space to suit their lifestyle, budget and taste - be it classic, contemporary or romantic. The real homes section gives readers a glimpse of how other people like them live and style their homes. They can also enjoy absorbing stories on the excitement and dramas of transforming humdrum living spaces into dream houses.
Running throughout the magazine is a strong interactive community strand sharing reader ideas, tips and solutions. House Beautiful takes up issues and searches for answers on topics of reader concern, be they unfair planning regulations or anxiety over how to live a more eco-friendly family life.
Combining eye-catching visuals and achievable ideas with far more reading than any other homes title, House Beautiful's appeal lies in its wide content mix and inclusive approach to the topic of home interest.
Brand Values
• Friendly
• Expertise
• Inspiring
• Inclusive
• Empowering
• Entertaining
Vital Statistics
• Circulation: 173,129 (ABC Jan-Jun 08)
• Readership: 604,000 (NRS Jan-Jun 08)
Magazine Contacts
Email address
• Editor
julia.goodwin@natmags.co.uk
• PA to Editor
clare.howell@natmags.co.uk
• Executive Group Publishing Director
liz.kershaw@natmags.co.uk
• PA to Executive Group Publishing Director
helen.peasland@natmags.co.uk
• Advertising Director / Associate Publisher
chris.tarafa@natmags.co.uk
• Advertising Manager
david.price@natmags.co.uk
• Production Controller
marie.quilter@natmags.co.uk
• Group Brand Manager
zoe.jobson@natmags.co.uk
• PR Manager
jane.wynyard@natmags.co.uk
• Advertising Production
pavel.pachovsky@natmags.co.uk
Website details
www.housebeautiful.co.uk
