Good Housekeeping magazine, the UK's leading women's monthly title published by the National Magazine Company, has received its first major re-design in a decade with the addition of new content and a more modern look and feel.
On sale April 2, the re-designed Good Housekeeping is jam-packed with advice and tips for modern UK women including a new Modern Etiquette Page, Agony Aunt column with Professor Tanya Byron, Life/Work balance section, a new nutrition page with Q&A section and the return of the iconic Look For A Lifestyle section which was launched by Good Housekeeping more than 30 years ago.
Former Head of the Good Housekeeping Institute and acclaimed TV presenter, Aggie MacKenzie, also returns to the title with her own column - Bake of the Month. The magazine also has a strong editorial focus on helping families through the Recession with campaigns such as It's Cheaper To Make It Yourself which launches in the May issue (on sale April 2).
The new package delivers 20% more content for the same price, £3.40, which makes Good Housekeeping the best value women's monthly on the newsstand. Good Housekeeping currently sells more than 425,000 copies a month and has a record subscriber base of more than 224,000.
The re-design has been introduced by Good Housekeeping's Editorial Director Lindsay Nicholson who returned to the helm of the country's best loved magazine in November 2008.
Launched in 1922, Good Housekeeping remains one of the UK's most enduringly successful magazines for 87 years. Good Housekeeping is also the only magazine in its market that has an independent advice centre, the Good Housekeeping Institute, founded to provide research that consumers can trust.
During the war years (1939 - 45), both Good Housekeeping magazine and the Good Housekeeping Institute played a significant part in the war effort, helping the Ministry of Food create pamphlets to help with rationing problems and publishing articles focused on food and clothes rationing, how to make and mend, coping with the separation of families.
Lindsay Nicholson, who was also Editor-in-Chief of Good Housekeeping from 1999 - 2006, believes the magazine has a significant role to play during this current Recession. She says the new sections and additional pages reaffirm the magazine's position as the one title all women should buy in both good times and bad.
Nicholson says: "In good times, people love Good Housekeeping. In tough times, they depend on it. Good Housekeeping is perfectly positioned to guide, advise and inspire readers throughout times of financial uncertainty. We are the consumer's champion and our brand USP is Tried, Tested and Trusted. These new additions to the magazine will help reassure readers that they are not alone, that they can reinforce their life skills through sections in the magazine and that Good Housekeeping will guide them through these difficult times and well on into the future."
Liz Kershaw, Executive Group Publishing Director of Good Housekeeping, says: "Every issue of Good Housekeeping balances practical solutions with achievable inspiration. Good Housekeeping continues to give readers the best of everything delivered in a positive and accessible style. We are excited about taking this very successful magazine onto the next stage of its development. The title has been through all major recessions since 1922, maintaining its number one position in the market and this re-design will ensure that Good Housekeeping remains at the top."
ENDS/
For more information, please contact
Jane Wynyard
National Magazine Company
0207 439 5211
Jane.wynyard@natmags.co.uk
www.natmags.co.uk
Notes to Editors
About Good Housekeeping
Good Housekeeping, published by the National Magazine Company, celebrated its 15th consecutive ABC release in February 2009 as the number 1 UK magazine in the Women's General Interest market. It sells more than 425,000 copies a month, with a record subscriber base of over 224,000 and is edited by Editorial Director, Lindsay Nicholson.
