ESQUIRE is thrilled to unveil its new-look September 2007 issue which sports a striking redesign, a new size for the magazine and fresh direction from Editor Jeremy Langmead. Jeremy, who joined Esquire from Wallpaper* magazine where he was Editor-in-Chief, has a clear vision of what Esquire should be delivering to its readers and the September issue, his first, delivers that vision. Esquire has always positioned itself beyond the young, lad-focused titles, but Jeremy has rejuvenated the magazine bringing it closer to its roots than ever before. The magazine reflects the values and needs of the modern man, managing to be stimulating and entertaining as well as grown-up and intelligent. Beautiful fashion photography and brilliant writing are central to the magazine's core values.
The most distinct change to Esquire is an exciting physical one as Esquire changes size. The size, more commonly seen in the US, and unique to the UK men's market, differentiates Esquire and reinforces the brand's positioning as a super-premium product. The more compact Esquire is easier to read whilst on the move, feels more masculine and solid in the hand and provides a USP on the newsstand. Luxury cover paper has been upgraded even further and the innovative use of coloured matt paper stock in two newly introduced sections (Critics and Business) again reflects the quality of the magazine. The overall feel is very much of a luxury brand, a magazine that men will feel proud to read in public.
As Jeremy Langmead comments:
"Esquire has always been a magazine for grown-ups. We aim to scintillate and titillate, entertain and inspire, and will do this through great journalism and stunning art direction, original photography and thought-provoking opinions, useful ideas and advice on everything from technology to style."
Esquire will continue to shoot iconic men and women for its front covers (as it has done for the last 74 years) but the feel of the covers will be sophisticated and timeless. The September issue has Michelle Pfeiffer photographed by Rankin.
ESQUIRE magazine has a refined heritage and an emphasis on men's fashion alongside feature writing of the highest quality. Founded in the US in 1933 contributors have included such literary giants as Ernest Hemingway, F. Scott Fitzgerald and Norman Mailer. Today the magazine is aiming to return some of that magic to the publication. Jeremy Langmead comments: "Our new line-up of weighty writers boasts a trophy cabinet of prizes, gongs and accolades worthy of the magazine's illustrious heritage."
In the September issue, to name just a few of the contributors, there is Booker-shortlisted novelist Colm Tóibín writing about art; Booker-shortlisted writer Andrew O'Hagan talks film; award-winning author John Lanchester is the new food columnist, Michael Winner tackles the thorny issue of gold diggers; Nick Laird reflects on his new life in the Italian capital: novelist Adam Thirlwell gets sexy in a controversial new column, as does David Baddiel, and Matthew Vaughan interviews Michelle Pfeiffer. Esquire also presents an interview with Ann Coulter, America's most controversial political pundit, and Les Hinton, one of the most powerful men in British media. There is also a probing look at the world of football and how one man fell out of love with the beautiful game.
For further information please contact Talia Hull, 020 7439 5465/talia.hull@natmags.co.uk
Notes to editors
US Esquire was founded in 1933
The UK edition was first published by National Magazines in March 1991
Total Circulation - 52, 468
ABC July - Dec 2006
READERSHIP
Media Age (male) 32
Adult Readership 154,000
Female Readership 25,000
Male Readership 129,000
NRS Jan 05 -Dec 06
The magazine is now 205 x 275 millimetres
The redesign of Esquire also includes a specially commissioned typeface, a redrawn logo and cover design and the return of the original Esquire motif ESKY (see above). ESKY was designed by pioneering cartoonist E Simms Campbell in 1933 and Esky appeared as Esquire's moustachioed and boggle-eyed mascot on every cover until the early-Sixties when he went into retirement. Now, after a small nose job, he is making a comeback.
Full contents list of September 2007 issue
FEATURES
WORKING THE LOOK - Esquire unveils Britain's 10 smartest offices, plus Jeff Randall on the art of dressing to impress, Page 101
MICHELLE PFEIFFER - The reluctant star returns to the big screen and reveals all to Esquire in an exclusive interview with Matthew Vaughan, Page 130
LAST STAND - How one man fell out of love with the beautiful game, Page 136
GOLD DIGGERS - Michael Winner tells us how to beat the money-grabbers at their own game, Page 142
INTERVIEW - Ann Coulter: America's most controversial political pundit, Page 146
INQUIRE
IN CONVERSATION - Johnny Marr: from Smiths legend to Modest Mouse, Page 47
THE WEEKEND MANIFESTO - Esquire's guide to giving your downtime a life, Page 50
RETAIL VALUE - We analyse why an object of desire costs what it does, Page 58
THE INSIDER - Gear and gadgets that have caught our eye this month, Page 64
WHAT SHE WANTS - The gift to ensure you're in brownie-point credit, Page 66
GOOD AGAINST A WALL - Maria McErlane has the answers. She just needs the questions, Page 68
THE EDIT - Esquire's pick of Autumn's best accessories, Page 71
LETTER FROM ...BEIJING - Meet China's answer to Jack Bauer, Page 76
GLOBAL GLUTTON - Breakfast like a king across the world, Page 78
LIVING THE LIFE - How easy is it being James Bond? We find out
THE BRIEF - A guide to the month's best films, books, CDS and exhibits, plus space tourism
DAVID BADDIEL - Our new columnist on the power of the Erotic Memory Store, Page 96
STYLE & GROOMING
MEN AT WORK - Ten successful and stylish entrepreneurs share their secrets in a unique Martin Parr portfolio, Page 150
KEY TRENDS - Esquire's guide to the season's important new looks, Page 158
STYLE FILE - The consummate consumer clothes guide for men on the move, Page 175
DESIGN & TRAVEL
TECH - The technology that's making our lives a whole lot easier, Page 195
DESIGN NEWS - Six unique pieces to perk up your home, Page 197
INTERIORS - The living room, Esquire's guide to the perfect pad, Page 198
CARS - We get the first drive of the BMW M3 Coupé, Page 200
ROMAN HOLIDAY - Nick Laird on his new life in the Italian capital, Page 202
CITY GUIDE - Where to sleep, eat and drink in the Eternal City, Page 205
CRITICS
FILM - Andrew O'Hagan on the 9/11 movie that'll get us all talking, Page 113
TV - Michael Holden's switched on, Page 114
MUSIC - Sign up for the Jenny Lewis fan club here, says Dan Cairns, Page 115
ART - The complicated genius of Georg Baselitz, by Colm Tóibín, Page 116
SEX - Adam Thirwell gets slippery, Page 117
FOOD - John Lancaster argues that variety is the very spice of life, Page 118
BOOKS - Jon Riley on the conundrum of Jonathan Coe's latest novel, Page 119
BUSINESS
MAN AT THE TOP - Les Hinton: the most powerful man in British media? Page 121
BULLETIN - What to buy and what to sell, Page 124
HOW HOT IS YOUR DESK? - Workspace nirvana is now within your reach, Page 126
BRIGHT IDEAS - New York stopover, the gift of time and an idea you'll wish you'd thought of first, Page 128
