Thursday, 18 October 2007. NatMag eNgage has won a competitive pitch to design and produce innovative print advertisements for two international brands in the UK.
eNgage, which was only launched by the National Magazine Company at the beginning of this year, beat other publishers to win the creative deal for Russian Standard vodka and cosmetic brand Revlon. eNgage has been working in creative partnership with Revlon since April, however this is its first major design work.
Russian Standard, led by Strategy Director Leah Annett, will run across two NatMag titles, Company and Esquire, as well as magazines owned by rival publishers, Conde Naste and Hachette Filipacchi in November.
Using unique paper technology, eNgage created both the display and insert campaign for Russian Standard for the UK launch. The creative features a thick matt black ‘reveal' insert with a silver, gold and white ink embossed label and logo.
Revlon's campaign, led by Strategy Director Sinem Hussein, will run across Cosmopolitan and magazines owned by IPC and Hachette Filipacchi in December.
The campaign is designed to raise awareness and promote the launch of Revlon's new 3D Extreme mascara. For the campaign, eNgage produced an eight page bound-in poster using the same creative from the display ad featuring actress Jessica Alba.
eNgage's Strategic Sales Director, James Hayr, says, "eNgage is delighted to have been the only UK publisher to win the pitch to design and promote Russian Standard and Revlon. The two deals are testament to the fact that eNgage is recognised, ahead of other publishers, for its ability to deliver cut through and stand out advertising messages in innovative and varied ways."
Richard Cox of John Alying and Associates, the planning and buying agency for Russian Standard says, "We thoroughly enjoyed working with eNgage to develop the launch platform for Russian Standard in to the UK magazine market. eNgage worked in collaboration with us on both the idea and the execution and delivered exactly what we wanted, adding stature and stand out to the display creative in an innovative and unusual way. It looks great."
Revlon Marketing Manager Graeme Bralsford, says, "We were delighted with the creative produced by eNgage. It fitted perfectly with our brand and delivered an innovative creative for Revlon's 3D Extreme mascara. We are confident that the collaboration with eNgage will be a success and enable Revlon to create a stand out campaign, drive consumption and help towards delivering our long term growth plans."
For more information and images, please contact:
Jane Wynyard
Communications Manager
The National Magazine Company.
Direct: 020 7439 5211
Mobile: 078 7283 6722
Email: jane.wynyard@natmags.co.uk
ENDS/
About NatMag eNgage
NatMag eNgage launched at the beginning of this year under new Strategic Sales Director James Hayr. eNgage offers agencies and clients a single point of contact for cross media solutions across its print and digital platforms, as well as central trading deals for key clients across the portfolio.
About The National Magazine Company
The National Magazine Company is a wholly owned subsidiary of Hearst Corporation established by William Randolph Hearst in 1910.
The business comprises the core wholly owned business, also called The National Magazine Co and interests in three Joint Ventures. These are partnerships with some of the world's best publishers as follows:
ACP-NatMag:
A 50:50 JV with ACP of Australia which focuses on weekly magazines.
NatMag Rodale:
A 50:50 JV with Rodale Inc. of the USA which focuses on health and wellbeing.
COMAG:
A 65:35 JV with Conde Nast, one of the UK's largest magazine distributors.
NatMag publishes 14 consumer titles in the UK: Coast, Company, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper's Bazaar, House Beautiful, Prima, Prima Baby, SHE, You & Your Wedding, and Zest. The group publishes a further two magazines, Men's Health and Runner's World, through NatMag Rodale and three large scale weeklies, Best , Reveal and Real People through ACP-NatMag.
NatMag division, Hearst Digital Network, publishes a number of community websites for NatMag magazines and also includes the Handbag network and www.netdoctor.co.uk, the UK's leading consumer health site.
