The National Magazine Company is one of the foremost magazine publishers in the UK and is renowned for producing quality magazines and fostering new talent.
NatMag believes fresh, quality journalism and creativity is of paramount importance across all 19 magazine titles, from Cosmopolitan and SHE, to Esquire and Harper's Bazaar.
As a result, the company has become a supporter of a new London-based social enterprise, Catch 22.
Run by Director Tokunbo Ajasa-Oluwa, Catch 22 (C22) works to engage, train and champion excluded young talent in journalism. It achieves this through three methods - a journalism training academy, youth culture magazine and a communications agency.
The C22 Academy is run in conjunction with the London College of Communication (LCC) and trains young people in its ‘introduction to magazine journalism programme'. Catch 22 aims to run the course four times a year.
C22's prime target beneficiaries are excluded young talent aged 18 - 30 years old, based in London, who for numerous reasons, have not pursued the conventional academic pathway. They are likely to be from ethnic communities, not in education, employment or training (NEET), and in need of a break.
In the long term, C22 aspires to be the prime source for employment-ready media talent from untraditional backgrounds and is seeking investment support from the industry.
NatMag has agreed to provide financial and practical support to Catch 22 for the next three years as part of its corporate social responsibility.
NatMag's Editorial Director, Lindsay Nicholson, and HR Director, Nanette Gibb, are working closely with Catch 22 to determine how best NatMag can help their students secure appropriate work experience, skills and knowledge as they strive towards a rewarding and successful career in journalism.
