Brand Statement
Company is the magazine for the freedom years. Their readers are having the time of their lives - they can shop when they want, go clubbing when they want and they don't have millstones like mortgages and kids around their necks. They live for the weekend when they can spend their wages on a new top and meet their friends in the evening for a glass of wine or five.
Life is for the moment and although they definitely want to be informed on social issues that affect them directly like sexual health, drinking and debt, for the most part they will worry about the bigger stuff tomorrow.
Editorial Values
• Fashion
• Real life
• Sealed sections
• Celebrities/Gossip
• Campaigning
• Health
• Beauty
• Men/Sex
Brand Promise
Company magazine is the well informed friend every young woman needs. It knows which clothes you'll be wearing in two months time (and where to get the best and the cheapest version on the high street). It can tell you which beauty products you need to be ahead of fashion, firm up your wobbly bits or copy Cat Deeley's hair. Company magazine has the best real life stories which are relevant and interesting to young women in Britain and presents them in a way that makes them relevant to anyone reading them. Cheeky and honest but not aggressive.
Brand values
• Sexy
• Sassy
• Sorted
• Fashionable
• Fun
• On Your Side
• British
Vital Statistics
Circulation - 240,078
Readership - 574,000
ABC1 Women - 345,000
Female Median Age - 26
NRS & ABC Jan - Jun 08
Magazine contacts
Email address
Editor
victoria.white@natmags.co.uk
PA to Editor
vicky.trott@natmags.co.uk
Group Publishing Director
meribeth.parker@natmags.co.uk
PA to Group Publishing Director
catherine.pile@natmags.co.uk
Advertisement Director
Helen.maughan@natmags.co.uk
Group Promotions Director
nicola.swing@natmags.co.uk
Production Manager
suzanne.rice@natmags.co.uk
Brand Manager
rosemary.williams@natmags.co.uk
Ad Production Controller
henrik.karlsson@natmags.co.uk
Website Details
www.getlippy.com
