Brand Statement
It celebrates all that is unique about the coast of Britain.
To feed the dreams of people who want to live by the sea or who have a particular fondness for the many and varying aspects of the British coastline, both natural and man-made.
It offers its readers escapism - the chance to dream about living by the sea by showing them the homes of those who already do so. It caters for those with nostalgia for the seaside. It appeals to the British love of the sea and gives readers a renewed appreciation of what it means to be an island nation.
Brand Promise
• Interiors of coastal homes (mostly in Britain but occasionally abroad)
• Travel to seaside locations
• Restaurant and B&B recommendations
• Coastal property for sale
• Decorating and furnishing ideas inspired by the sea
• Gardens to admire and practical, horticultural advice
• Regional recipes using seasonal food
• Arts and crafts
• Small businesses
• Stories of people and their coastal living
• Health
• Fashion
• Living the dream: people who have sold up and moved to the coast
Brand Values
• Contemporary
• Cool
• Fashionable
• Arty
• Quality
• Escapism
• Inspiration
• Creativity
• Beautiful
• Calming
• Nostalgia
Vital Statistics
• Circulation - 41,116
Readership - 236,000
ABC & NRS Jan-Jun 08
Magazine Contacts
Email address
• Editor
clare.gogerty@natmags.co.uk
• Group Publishing Director
liz.kershaw@natmags.co.uk
• Associate Publisher
david.parker@natmags.co.uk
• Ad Manager
simon.catley@natmags.co.uk
• Production Controller
laura.campbell@natmags.co.uk
• Group Brand Manager
zoe.jobson@natmags.co.uk
• PR Manager
jane.wynyard@natmags.co.uk
• Ad Production
alison.kenehan@natmags.co.uk
Website details
www.allaboutyou.com/coast
