The consumer is being bombarded by an ever-increasing number and variety of advertising messages making it increasingly difficult for brands to achieve the kind of cut through and stand out demanded by clients and their agencies. The media industry is evolving around us and NatMag is responding to keep pace with this change.
NatMag eNgage launched in 2007 to offer agencies and clients a single point of contact for cross media solutions across its print and digital platforms.
NatMag understands the need to maximise advertising effectiveness by connecting with consumers and eNgage offers the opportunity to work cross brand and cross platform on bigger, more powerful integrated creative media ideas.
Strategic Sales Director, James Hayr heads up eNgage supported by highly skilled Strategists with experience gained from both the media owner and media agency side of the industry.
The team has an expert understanding of consumer behaviour and provides tailored solutions that meet advertiser objectives and harness the combined power of NatMag's print and digital brands.
Case Study:
Revlon and eNgage developed a seven month creative partnership. The campaign, negotiated by eNgage and Starcom Plus, appears in Company, Cosmopolitan, Reveal and Harper's Bazaar from June 2007 issues through to the December 2007 issues.
The deal included a total of 23 advertorial pages plus a bound-in special and gives Revlon a platform to target millions of women in the UK through a series of tailored and targeted communication channels.
James Hayr, Strategic Sales Director, NatMag eNgage, comments:
"We are delighted to be working with Revlon on this ground breaking initiative. The deal taps into NatMag's huge reach of young women in the UK and gives Revlon one great central idea to build their media message around. We are looking forward to the research results."
For further information about NatMag eNgage please contact:
James Hayr
Strategic Sales Director
020 7439 5412
james.hayr@natmags.co.uk
• NatMag's titles are read by over 10m women, that's 52% of magazine-reading women in the UK.
• NatMag's titles are read by 23% of AB men aged 25 - 39
• Hearst Digital reaches over 1 in 3 women online in the UK making it the biggest digital publisher for women in the country
Source: NRS Jan - Dec 06
