Brand Statement
30 Days of Fashion and Beauty delivers a stylish month long festival celebrating the best of fashion and beauty in September. The programme allows women to interact with their favourite magazines and immerse themselves in their most loved fashion and beauty brands.
Brand Promise
30 Days of Fashion and Beauty invites women to join the celebration and rewards them with a calendar of exciting in store shopping events, hundreds of competitions and exclusive offers, as well as fashion and beauty news and tips from all of their favourite editors and brands.
Brand Values
* Stylish
* Beautiful
* Fashionable
* Exciting
* Celebratory
Vital Statistics (2008)
Life cycle June - September
Reach 25 million (print and digital)
Profile 66% ABC1 females
Magazines Harper's Bazaar, Company, Cosmopolitan, Cosmo Bride,Good Housekeeping, SHE, Prima, You and Your Wedding, Zest, Best and Reveal
Websites handbag.com, allaboutyou.com, getlippy.com, getlippy.com,cosmopolitan.co.uk, harparsbazaar.co.uk, youandyourwedding.co.uk
Page impressions 1.5 million
Unique users 164,232
Registrations 42,000
Contacts
Brand Director
Sinem Hussein
Project Manager
Talia Jackson
Team Assistant
Kerry Owens
Head of PR - jane.wynyard@natmags.co.uk
Website details
http://www.30daysoffashionandbeauty.co.uk
